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Puckering Time

It's now or never.

I'm half-full. Who's empty?

This afternoon at Starbucks ATC over a Tall Mango juice I overheard two young ladies talking about some famous brands of perfume they canvassed at RusTan’s. Pardon me for jumping in but I did not mean to eavesdrop their conversation. So there they were, blabbering on stuff that sounded so intellectual but pointless anyway.

Lady 1: “Before ko siguro bayaran yung sa credit card, I’ll buy that perfume. What do you think?”

Lady 2: Sige, go lang. Para ma-credit sa bill mo yun last purchase. Ano na ba, nakapagdecide ka na ba which one to buy?”

“Oo, yung Yves Saint Laurent (her pronunciation was /eev saint loh rent/) na siguro. Pero parang gusto ko yung Davidoff (pronunciation was /day vi dof/). Signature (pronunciation was /sig nay chur/) perfume ko yun eh.”

“Kung san ka nalang mas comfortable, dun ka nalang. So you won’t waste money, diba?”

“Yeah, I agree. Hay, best friend nga kita!” *giggles*

I was so overwhelmed with their little tête-à-tête that the last thing I wanted to do was to shake their hands. There seemed to have no problem until I heard their hysterical pronunciations. Okay, you may construe it as a big deal – well, for me it really is. Before you engage in a seemingly high profiled conversation, please take note of proper voice and diction, especially when you go over sensitive topics like brand names. If you believe that ignorance is bliss, I think I have to make your life less blissful and more miserable with this simple lesson on pronunciation of brand names as well as some words you get to encounter in your everyday life.

1. Yves Saint Laurent /eev son’ lo run/ – I have featured this brand in my previous blog (which is now extinct), and only one person that I know knows how to pronounce it correctly.

2. Davidoff /da’ vi dof/ - And it’s Cool /wot’ er/, not Cool /wa’ terrr/

3. Havaianas /ah’ va ya nas/ - Never, I repeat, never aspirate the H of the best rubber sandals in the universe.

4. Adidas /ah’ di das/ or /ah’ di daz/ - Not /a dee’ das/

5. L’ Occitane /lok’ si tan/ - Ladies’ personal effects.

6. Esprit de Corps /spree de kor/ - Or simply Esprit.

7. Caffe Latte /ka fe’ la te’/ - It’s not /ka fey’ la tey’/; those are two Italian words.

8. L’Oreal /lor’ yal/ - Not /lor’ yel/ nor /el oh ril’/ It grates upon the nerves.

9. Nokia /nok’ ya/ - Not /no kee’ yah/

10. Campbell /cam’ bel/ - I really sympathize with the late Julia Campbell, and it’s really devastating to hear her surname badly mispronounced by reporters. Anyway, I do hope this case would be solved as soon as possible, and the problem regarding her surname be given a solution.

11. Porsche /por’ sha/ - I really like the Cayenne and the Boxster. I saw the latter at Shangri-La, and I thought it was a Honda but no! It’s a Porsche!

12. Christian Lacroix / - la krä’/ - That I think is the way to pronounce it. I doubt if it’s / - la kros’/ because it seems French to me. In any case, do Google it up.

13. Pierre Cardin / - kar dan’/ - Has nice selection of ties, but nothing beats Ermenegildo Zegna.

14. Tag Heuer /tag ho’ yer/ - Very expensive wristwatches and frames.

15. Godin /go dan’/ - A guitar brand.

16. Quiche Lorraine /keesh - / - Try the one served at French Baker or Bread Talk. I’m not sure if they have it in Le Coeur de France.

17. Ferrero Rocher /fe re’ ro ro ker’/ - Ha ha, it’s not the popular /ro sher’/.

18. Baci /ba’ chi/ - My uber favorite Italian chocolate brand. It’s actually Italian for “kiss” (baciare means “to kiss”). Oh my gosh, I think I’m salivating.

In bocca al lupo!
Note: If you know a better way of pronouncing these things, tell me. I stand to be corrected.
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At Wed Apr 25, 03:39:00 PM, Blogger Billycoy retorts...

speech major kasi... i have these language of the world cd, so i can practice french or any language in the world.

so far i guessed the right pronunciation of the words given. you gave adidas an example... how 'bout nike? is it nay-kee or nayk?

hirap ng french... too R-rific.    

At Wed Apr 25, 04:07:00 PM, Blogger Mike retorts...

Billycoy: It's /nay' kee/.

Mahirap talaga ang French. Bubula bibig ko dun. At baka lumaki butas ng ilong ko dahil nasal masyado. Hanggang Italian lang ako.    

At Wed Apr 25, 04:28:00 PM, Blogger Jhed retorts...

Speech major ka na nga! LOL.

Nagkabuhol-buhol yata ang dila ko. Haha! Pero napo-pronounce ko naman ng tama yung iba jan kahit sa normal conversation. Haha!

Nasan yung Le(/a) Krr de Fronz?    

At Wed Apr 25, 05:20:00 PM, Anonymous eloiski retorts...

wOw! ngeOn ku lng nlaman ganyan pla mga pronunciation ng mga yan! ahaha! nagkabuhol-buhol dila ku! pro nice entry!!!!    

At Thu Apr 26, 12:15:00 AM, Blogger lateralus retorts...

Dude, I'm diagnosing you as a textbook case of Obsessive Compulsive Disorder.


At Thu Apr 26, 07:19:00 AM, Blogger the philosphical bastard retorts...

i think the proper pronunciation of Ferrero Rocher is /fe re'ro ro shi/ ..oh well    

At Thu Apr 26, 10:03:00 AM, Blogger Mike retorts...

Jhed: "Speech major ka nga!" - is that a good thing? Haha. Di ko na sinama yung lintik na bakery na yun dahil marami nang may alam nun.

eloiski: Salamat sa pagdaan. Sadista talaga ako bilang tao. ü

lateralus: "Dude, I'm diagnosing you as a textbook case of Obsessive Compulsive Disorder." - Thank you. I'm actually looking forward to hear someone label me as such, and you managed to be the first person to do so. Much thanks! *grovels and scrapes* Hehe.

the philosophical bastard: It's really /ro' ker/. It's an Italian brand so we might as well pronounce it the way Italians do.ü    

At Thu Apr 26, 01:50:00 PM, Blogger the philosphical bastard retorts...

well, I always liked the Italians more.. even during the second world war. now, excuse me, I'm suing these darn American "Ferrero Ro-ker" commercials!?! lolx.    

At Thu Apr 26, 02:39:00 PM, Blogger Thysz retorts...

Bonjour tout le monde! I took up french classes in UP so I know how these words are pronounced. And yes Mike, nakakapanggigil talaga kung mali-mali ang pagka-pronounce ng mga ito. And yes gravelly and nasal nga ang French so medyo mahirap pag aralan, pero once you get the hang of it, voila, ang dali na... Ang galing ng post na to. Magmumula lang talaga sa isang "cultured" na tao like Mike hehe! Isang comment lang:
Yung Christian Lacroix, / - la k(r)wah’/ yun. Yung "r" naka parentheses kasi very subtle lang ito. Au Revoir!    

At Thu Apr 26, 07:12:00 PM, Blogger Mike retorts...

the philosophical bastard: I absolutely have no idea why i took up italian as my foreign language elective, but i actually enjoyed it. maybe in my past life i was...italian. assuming.

thysz: "cultured"? ako? ngunit...paano? blasphemy!

Mi dispiace. Non so come pronunciare le parole. Haha. I really find it hard to pronounce Christian Lacroix perfectly so I managed to drop almost every important phoneme just to be comfortable. haha. in any case, thanks. i stand to be corrected.

Ciao! A presto!    

At Sun Apr 29, 07:14:00 PM, Anonymous utakGAGO retorts...

waw italian.

i felt guilty with yves saint laurent. and ferrero rocher. tsaka dun sa havaianas.

ang bobo ko rin pala.

:) now i know! haha. ipagsisigawan ko yan sa college. lolz!!!    

At Sun Apr 29, 07:19:00 PM, Blogger karlee retorts...

woot woot nakakabobo XD

ferero na lang. wag na yung rocher XD    

At Mon Apr 30, 06:26:00 PM, Blogger Mike retorts...

utakgago: i wonder how you pronounce ysl. syempre yung rocher and havaianas medyo katanggap-tanggap pa, pero yung ysl..

karlee: chocolate na lang para sigurado. haha. thanks.ü    

At Tue May 01, 01:24:00 AM, Blogger Flash Lightbringer retorts...

i love it!! =) ferrero na nga lang, tama si karlee.

dami kong di alam. buti na lang sa blog ako at di podcaster nyahahaha... =)    

At Wed May 02, 01:22:00 PM, Blogger Mike retorts...

flash lightbringer: chocolate na nga lang, para hindi mahirap. haha. salamat.    

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