I'm half-full. Who's empty?
Lady 1: “Before ko siguro bayaran yung sa credit card, I’ll buy that perfume. What do you think?”
Lady 2: Sige, go lang. Para ma-credit sa bill mo yun last purchase. Ano na ba, nakapagdecide ka na ba which one to buy?”
“Oo, yung Yves Saint Laurent (her pronunciation was /eev saint loh rent/) na siguro. Pero parang gusto ko yung Davidoff (pronunciation was /day vi dof/). Signature (pronunciation was /sig nay chur/) perfume ko yun eh.”
“Kung san ka nalang mas comfortable, dun ka nalang. So you won’t waste money, diba?”
“Yeah, I agree. Hay, best friend nga kita!” *giggles*
I was so overwhelmed with their little tête-à-tête that the last thing I wanted to do was to shake their hands. There seemed to have no problem until I heard their hysterical pronunciations. Okay, you may construe it as a big deal – well, for me it really is. Before you engage in a seemingly high profiled conversation, please take note of proper voice and diction, especially when you go over sensitive topics like brand names. If you believe that ignorance is bliss, I think I have to make your life less blissful and more miserable with this simple lesson on pronunciation of brand names as well as some words you get to encounter in your everyday life.
1. Yves Saint Laurent /eev son’ lo run/ – I have featured this brand in my previous blog (which is now extinct), and only one person that I know knows how to pronounce it correctly.
2. Davidoff /da’ vi dof/ - And it’s Cool /wot’ er/, not Cool /wa’ terrr/
3. Havaianas /ah’ va ya nas/ - Never, I repeat, never aspirate the H of the best rubber sandals in the universe.
4. Adidas /ah’ di das/ or /ah’ di daz/ - Not /a dee’ das/
5. L’ Occitane /lok’ si tan/ - Ladies’ personal effects.
6. Esprit de Corps /spree de kor/ - Or simply Esprit.
7. Caffe Latte /ka fe’ la te’/ - It’s not /ka fey’ la tey’/; those are two Italian words.
8. L’Oreal /lor’ yal/ - Not /lor’ yel/ nor /el oh ril’/ It grates upon the nerves.
9. Nokia /nok’ ya/ - Not /no kee’ yah/
10. Campbell /cam’ bel/ - I really sympathize with the late Julia Campbell, and it’s really devastating to hear her surname badly mispronounced by reporters. Anyway, I do hope this case would be solved as soon as possible, and the problem regarding her surname be given a solution.
11. Porsche /por’ sha/ - I really like the Cayenne and the Boxster. I saw the latter at Shangri-La, and I thought it was a Honda but no! It’s a Porsche!
12. Christian Lacroix / - la krä’/ - That I think is the way to pronounce it. I doubt if it’s / - la kros’/ because it seems French to me. In any case, do Google it up.
13. Pierre Cardin / - kar dan’/ - Has nice selection of ties, but nothing beats Ermenegildo Zegna.
14. Tag Heuer /tag ho’ yer/ - Very expensive wristwatches and frames.
15. Godin /go dan’/ - A guitar brand.
16. Quiche Lorraine /keesh - / - Try the one served at French Baker or Bread Talk. I’m not sure if they have it in Le Coeur de France.
17. Ferrero Rocher /fe re’ ro ro ker’/ - Ha ha, it’s not the popular /ro sher’/.
18. Baci /ba’ chi/ - My uber favorite Italian chocolate brand. It’s actually Italian for “kiss” (baciare means “to kiss”). Oh my gosh, I think I’m salivating.
In bocca al lupo!